Nov 1, 2017
Brandstorm would like to welcome Bob Menefee to the show. Bob is the Development Director at Variety - the Children’s Charity of Wisconsin and is here today to talk about brand confusion.
Bob Menefee
Bob has a background
in entertainment, having spent over 12 years as the Vice President
of Marcus Theatres Corporation. He is currently the Development
Director at Variety - the Children’s Charity of Wisconsin, an
organization with roots in show business that originated after an
infant was left in a Pittsburgh movie theatre in 1928.
Brand Confusion
The organization
was originally known as the Variety Club. Over the years, this
title began to feel too inclusive and needed to be revised to
include everyone. To this day, the transition to Variety – the
Children’s Charity of Wisconsin is still a challenge, causing a bit
of brand confusion for the admirable organization.
Wisconsin Variety Focus
Each
Variety charter throughout the nation has their own unique focus
for the organization. The Wisconsin charter’s focus is on mobility,
which includes lifts, doorways, ramps, and more. The “sexiest” form
of mobility help the organization oversees is custom bicycles built
for children with special needs. To do this, Variety teams up with
Emerys Cycle
Shop.
Advertising a Nonprofit
Advertising on a very limited budget, as most nonprofits encounter,
is a challenge that requires creativity. Variety takes advantage of
social media by sharing heartfelt stories. Additionally, Variety
has successfully used crowdfunding and hosts fundraising
events.
Events
Chatter
Matters! Camp: http://www.varietywi.org/how-we-help/chatter-matters
Variety Sportsmens Classic | The
Highlands Sportsmens Club
Spring
Golf Outing | Western Lakes Golf Club
Golf Classic |
Grand Geneva
Contact Bob Menefee:
LinkedIn: https://www.linkedin.com/in/bob-menefee-04130345/
Website: http://www.varietywi.org/
Email: bob@varietywi.org
Phone: (262)
777-2090