Feb 7, 2018
In this episode of Brandstorm, we welcome Elzie Flenard, general manager of internet radio station WQYL-DB. Elzie is here to talk about why he founded WQYL-DB, its benefits to both listeners and brands, and why companies should be paying attention to digital broadcast possibilities.
Elzie Flenard
An entrepreneur
and host of his own internet radio show/podcast on WQYL-DB, titled
Enterprise NOW!, Elzie says he began his station with the goal of
what he calls “The Three C’s: Connecting, Communicating and
Cultivating.” In an age where heavily-segmented audiences are both
a blessing and a curse and it has become increasingly hard to reach
your preferred demographic, Elzie tells us “why” what he’s
accomplishing keeps him going, and how he is constantly thinking
about the “why” to help fellow entrepreneurs or companies withstand
hardships or slow times.
WQYL-DB
Available via your web
browser – or on streaming platforms such as iTunes Radio, Pandora,
iHeartRadio or TuneIn – WQYL-DB broadcasts a wide range of
talk-radio programming. Depending on when you listen, you can catch
shows focusing on business, sports, pop culture, mental health,
music and more.
Enterprise NOW!
Elzie refers to
himself as an “entrepreneur junkie” who loves to talk business,
meet new people in different industries and learn the stories and
backgrounds of business owners and fellow entrepreneurs who share
his passion. On Enterprise NOW!, Elzie welcomes a healthy mix of
entrepreneurs, whether they’re just starting up or own a
multi-million dollar business. He feels the diversity of his guests
contributes to the passion he’s trying to capture on his
program.
Internet Radio Costs
Launching
an Internet radio station or program can be done on a shoestring
budget, but those looking to dive in, need to balance their
expectations of what they can get out of it with what they put in.
Those entering the field need a strategy, commitment, marketing,
branding, and the investment to make the brand successful.
Why Brands Should Explore Internet
Radio
Although the physical act of listening may be
similar, internet radio listeners are different from those who tune
in to terrestrial radio and even those who enjoy podcasts. To
communicate with your “tribe” – Elzie’s synonym for your audience –
exploring the potential of internet broadcasting may be a great way
to enhance your brand.
Contact Elzie:
Website: www.wqyl-db.com
Email: elzief@wqyl-db.com