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Brandstorm

Feb 13, 2019

Milwaukee ranks #30 in population among U.S. cities, yet is home to four professional sports teams – the Milwaukee Bucks, Milwaukee Brewers, Green Bay Packers (Green Bay is not a TV-metered market) and Milwaukee Wave arena soccer. That’s a lot of pro sports in a city with a population of almost 1.6 million. But...


Feb 6, 2019

On this episode of Brandstorm, Co-hosts Dan Trzinski and Nancy Christopher are joined by Rob Brennan and Tyler Schmidt, two digital marketing specialists at Platypus Advertising + Design, to talk about geofencing and OTT. We’ll find out the benefits to marketers and how it is used in advertising.

What is Geofencing...


Jan 31, 2019

About Gary Lancina

Gary Lancina is no stranger to marketing. Prior to joining Mercury Marine in 2016, Gary worked for SC Johnson’s marketing department. Gary promoted personal care brands using a strategy known as influencer marketing. Influencer marketing involves a forming a relationship with an influential person...


Jan 23, 2019

How do you keep a business going, when your service or product is seasonal? David Lepak owns a pest control service called Mosquito Joe of Waukesha County.  He shares his journey to buying a franchise and building a customer base of 600 in the first year.

 

About Dave and Lynn Lepak

Lynn is a registered nurse and Dave...


Jan 16, 2019

Out of Home (OOH) advertising continues to get creative, finding more ways to be where people are conducting everyday activities. On this episode of Brandstorm, Dan and Nancy talk Jake Johnson, VP & national sales director at All Over Media in Minneapolis to find out what’s new in OOH ads.

OOH Advertising

OOH, or...