Oct 11, 2017
In this episode, we welcome Aimee Matchette of Elements Massage. Aimee is an Elements Massage franchise owner and Area Director. She is here to talk with us about how to choose a franchise.
Aimee Matchette
Aimee has an
extensive background in financials, being a former Financial
Planner and CPA for small businesses. She invested in Elements
Massage nine years ago and serves as a member of the franchisee
leadership team for WellBiz Brands, the franchisor for
Elements.
Choosing a Franchise
Choosing a
franchise is an individualized process. Aimee discusses the process
she followed before deciding to work with the Elements Massage
franchise. She also talks about key components that should be
assessed during the decision making phase of choosing a
franchise.
Research and Practicality
Aimee
emphasizes the importance of research to ensure that you choose a
franchise that not only suits what is important to you but also
systems are compatible with your goals and personality. She also
suggests that grit is a necessary component to owning a franchise,
because, in the end, you are still a business owner. There will be
ups and downs along the way. It is important, as a business owner,
to persevere through even the toughest times to be successful.
Realities
Hone in on your
strengths and weaknesses. Do what you do well and hire support
staff to handle the rest. Key advisors Aimee feels are necessary
when considering a franchise include an attorney, a real estate
broker, and a banker. Be prepared with an exit strategy from the
very beginning. Know the business you are buying into.
Recommended
Reading
The E-Myth Revisited by Michael E. Gerber:
https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1/140-1640446-7750113?ie=UTF8&qid=1507565116&sr=8-1&keywords=the+e+myth+revisited
Strengths Finder 2.0 by Tom Rath: https://www.amazon.com/StrengthsFinder-2-0-Tom-Rath/dp/159562015X/ref=sr_1_1?s=books&ie=UTF8&qid=1507565185&sr=1-1&keywords=strength+finder+2.0
Grit: The Power of Passion & Perseverance by Angela Duckworth: https://www.amazon.com/Grit-Passion-Perseverance-Angela-Duckworth/dp/1501111108/ref=sr_1_1?s=books&ie=UTF8&qid=1507565927&sr=1-1&keywords=grit+the+power+of+passion+and+perseverance
Contact Aimee Matchette:
Website: https://elementsmassage.com/whitefish-bay/
Aimee on LinkedIn: https://www.linkedin.com/in/aimee-matchette-65a44aa/