Jan 17, 2018
In this episode of Brandstorm, we welcome Lou Adler to the show. Lou is here to talk about the opportunity of performance-based hiring. If your business struggles to find top talent, then this podcast is for you!
Lou Adler
Lou is the CEO and
founder of The Adler Group, a consulting a training firm that
helps companies implement the Performance-based Hiring℠ system for
finding and hiring exceptional talent. Lou is also the author of
two books,
“Hire With Your Head” and
“The Essential Guide for Hiring & Getting
Hired”. He’s been featured on Fox News and his articles
and posts can be found on Inc. Magazine, Business Insider,
Bloomberg and The Wall Street Journal.
Performance-based
Hiring
Performance-based hiring is the only validated
methodology that integrates sourcing, screening, interviewing, and
recruiting into a seamless approach based on how top people look
for, compare, and accept one position over another.
Strategy
If you wish to hire
top-tier talent, then it’s time to rethink your strategy. In order
to hire a great person, you have to start by offering a great job.
Most HR departments consider the application process to be a
strategy of weeding out the bad. Instead, they should be changing
the messaging to attract great people.
High Touch, High Tech
Process
This methodology will have you talking with
fewer candidates, but spending more time with them, which will
raise the talent bar as a resort. Start by defining a job by
describing a series of five or six performance objectives. There
are three criteria in finding great people through performance
objectives:
1. Performance qualified
2. Achiever pattern
3. Career move
Solution Selling vs. Transactional
Selling
Start by engaging in a career conversation;
sell the discussion, not the job. Learn the person’s needs, and
speak to those needs by offering a solution when it comes time to
propose a job.
Job Branding
Job branding is more
important than company branding when it comes to hiring. Company
branding alone is sufficient when there is a surplus of suitable
applicants. When you are offered a select few suitable candidates,
however, job branding plays a more significant role. Give people a
sense of purpose through the work needed, rather than relying
solely on the company brand to attract them.
Contact Lou:
Website: https://performancebasedhiring.com/
Email: lou@adlerconcepts.com