Nov 29, 2017
Brandstorm would like to welcome John Morrissett to the show. John is the Competitions and Marketing Director at Erin Hills Golf Course. He is here to talk about his experience with the 2017 US Open, which was hosted at Erin Hills this past June.
John Morrissett
For more than 7
years John has been the Competitions and Marketing Director at Erin
Hills Golf Course. His role entails overseeing printed and digital
marketing materials, social media, the website, and media
relations. John has a strong background in the area of golf, as he
was the Rules of Golf Director with the United States Golf
Association (USGA) for 17 years.
2017 US Open
John shares his
experience with being a part of the 2017 US Open; the first US Open
to be held in the state of Wisconsin. He discusses some of the
planning details for the event, which actually started prior to the
opening of Erin Hills.
Brand Exposure
Erin Hills
received a tremendous amount of exposure from hosting the US Open
which boosted their brand. However, John notes the importance of
being mindful to not take anything for granted, or opportunities
could be missed.
Tips When Considering Hosting Large Events
- • Give yourself and your venue a brutally honest self-assessment
- • Determine your strengths and what you/your venue have to offer
- • Attend and evaluate the specific events you’d like to host
- • Start conversations with pertinent people
Contact John
Morrisett:
John on LinkedIn:
https://www.linkedin.com/in/john-morrissett-3b279a64/
Erin Hills on LinkedIn: https://www.linkedin.com/company/erin-hills-golf-course/
Website: https://erinhills.com/
Erin Hills Gift Cards: https://shoperinhills.com/collections/gift-cards