Sep 27, 2017
Hello and welcome to the Brandstorm podcast, a show that talks to the people behind America’s brands with hosts Dan Trzinski and Nancy Christopher.
In this episode, we are talking with Eric Loferski, director of marketing at Zurn Industries, about marketing a sustainable business.
Eric has an impressive background in the field of marketing, having worked with Kohler, Milwaukee Tools, Briggs & Stratton, Wigwam, and most recently with his current position at Zurn Industries, LLC, which is the first company to relocate its headquarters to Reed Street Yards in Milwaukee, the global hub of water innovation.
Zurn Industries specializes in water efficiency and sustainability. They offer products such as faucets, toilets, and water management systems for restaurants, hospitals, and commercial buildings. Zurn’s newest system, the Sundara Handwashing Systems Specifier, offers a modern, superior handwashing experience.
Marketing a Sustainable Brand
Marketing a sustainable brand requires authenticity and consistent messaging through the entire brand platform. Companies must walk the walk to be successful.
Marketing Sustainable Products
The biggest challenge when introducing new sustainable products is bringing awareness to your target market. It starts by identifying the right target market, impressing them with the product, and then introducing the brand promise.